How should durianS be sold online?
Reimagining digital marketplaces that embody and empower rural businesses
Reimagining digital marketplaces that embody and empower rural businesses
Digital commerce offers entrepreneurs opportunities to access the global economy, while also threatening to push them out of business. In an increasingly digital world, sustainable digitalisation of commerce has become ever more important.
This workshop examines how participatory design processes can address issues of digital inclusion for digitally marginalised groups, while investigating its potential in fostering dialogue and collaboration among local communities, platform managers and the PDC community.
The workshop will begin with an exploration of the Sibu Central Market in the morning, forming the basis of the co-design activity at the PUSTAKA library in the afternoon.
We aim to elicit the embodied and situated knowledge of sellers and their items, such as the durian, a controversial and multi-faceted fruit, which we offer as a provocation for the digital commerce space through participatory design practices.
The team consist of researchers, academics and local indigenous sellers from the Sibu region, with experience in digital marketplace, local market interactions and indigenous knowledge of local produce.
Yang Bong, University of Nottingham
Lewis Cameron, University of Edinburgh
Gary Loh, University of Technology Sarawak
Stanley Macarthy, University of Technology Sarawak
John Harvey, University of Nottingham
Introduction to workshop objectives, plans and expected outcomes.
Participants to introduce their background and motivation.
Ethnographic observation and documentation of the market in small groups
Lunch Break
Co-design activity in small groups
Reflections and Disussion