Selling Durian Online?
Reimagining Digital Marketplaces

Selling Durian Online? Reimagining Digital Marketplaces Selling Durian Online? Reimagining Digital Marketplaces Selling Durian Online? Reimagining Digital Marketplaces

Selling Durian Online?
Reimagining Digital Marketplaces

Selling Durian Online? Reimagining Digital Marketplaces Selling Durian Online? Reimagining Digital Marketplaces Selling Durian Online? Reimagining Digital Marketplaces
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How should durianS be sold online?

How should durianS be sold online?How should durianS be sold online?How should durianS be sold online?

Reimagining digital marketplaces that embody and empower rural businesses

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About The Workshop

Introduction

Digital commerce offers entrepreneurs opportunities to access the global economy, while also threatening to push them out of business. In an increasingly digital world, sustainable digitalisation of commerce has become ever more important. 


This workshop examines how participatory design processes can address issues of digital inclusion for digitally marginalised groups, while investigating its potential in fostering dialogue and collaboration among local communities, platform managers and the PDC community. 

Full-Day Workshop

The workshop will begin with an exploration of the Sibu Central Market in the morning, forming the basis of the co-design activity at the PUSTAKA library in the afternoon.  


We aim to elicit the embodied and situated knowledge of sellers and their items, such as the durian, a controversial and multi-faceted fruit, which we offer as a provocation for the digital commerce space through participatory design practices. 

Our Instructors

The team consist of researchers, academics and local indigenous sellers from the Sibu region, with experience in digital marketplace, local market interactions and indigenous knowledge of local produce. 


Yang Bong, University of Nottingham

Lewis Cameron, University of Edinburgh

Gary Loh, University of Technology Sarawak

Stanley Macarthy, University of Technology Sarawak

John Harvey, University of Nottingham

Schedule

9:00am - 10:00am, Sibu Central Market

Introduction to workshop objectives, plans and expected outcomes.

Participants to introduce their background and motivation.

10:00am - 12:00pm, Sibu Central Market

Ethnographic observation and documentation of the market in small groups

12:30pm - 1:30pm, PUSTAKA

Lunch Break

1:30pm - 3:30pm, PUSTAKA

Co-design activity in small groups

3:30pm - 4:30pm, PUSTAKA

Reflections and Disussion

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We invite you to register your interest. Please provide a brief overview of your background and why you believe you would be a great fit for this workshop. Kindly note that space is limited, and we may need to make selections based on the information provided. We look forward to learning more about you and will get back in touch soon!

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Deadline for registration 31st July 2024

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